Since I’m still new to the ME:I fandom, I hadn’t realized that each of their singles has been tied to a promotional campaign with Samsung, specifically to promote their Galaxy smartphone line. The MOVIE Collection YouTube channel not only uploads all the short vertical commercials, but also includes some behind-the-scenes footage for each one.
The commercials focus on showcasing Galaxy AI’s features, especially its simplified photo editing tools. It makes sense that they’re all filmed vertically—they’re clearly designed as smartphone-first content. But the behind-the-scenes (BTS) clips are in landscape format, which is much better to watch if you’re not on your phone.
Here’s the latest video from the campaign for MUSE, ME:I’s newest single. It includes all the Galaxy S25 Ultra commercials and a making-of segment where the girls play the role of ultra-stylish office workers from the future.
ME:I、新曲「MUSE」近未来の会社で働く“大人カッコいい”新たな一面／Galaxy S25 Ultra CM＋メイキング
ME:I members transform into stylish office workers in a futuristic workplace to promote the Galaxy S25 Ultra. Includes all commercials and behind-the-scenes footage.
Same format for the second single, Hi-Five. This one leans into summer vibes with the Galaxy Z Flip6, and includes interviews and BTS clips.
ME:I, 2ND SINGLE「Hi-Five」初公開！夏全開！Galaxy Z Flip6 CM＋メイキング＋インタビュー
Bright summer-themed Galaxy Z Flip6 commercials for “Hi-Five,” plus interviews and fun behind-the-scenes footage with ME:I.
And for the debut single Click, there were two separate videos: one focused on the short vertical clips, and another with full BTS footage, an interview, and even a dance performance.
ME:I、タテ動画5本立て！即興ラップや思い出トークも／「Galaxy S24 Ultra」WEBムービー
Five short vertical web videos for Galaxy S24 Ultra featuring ME:I with improvised raps and fun conversations.
ME:I、初CMでデビュー曲「Click」ダンス披露／「Galaxy S24 Ultra」CM＋インタビュー＋メイキング
Behind the scenes of ME:I’s first commercial shoot, featuring dance scenes for “Click,” interviews, and a full making-of segment.
I think it’s really cool that ME:I’s promotions are so closely tied to Galaxy’s campaigns. The production quality of these is impressive, and it’s fun to see the different concepts they’ve tried for each release. Definitely worth watching if you haven’t already!
ME:I’s Singles All Feature Galaxy Commercials